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Customer satisfaction in terms of delivering utilities of quality and
variety of medicines, maintaining all the time availability, keeping packaging &
pricing interests of customers are the ultimate objective and performance of APF
in its marketing Endeavor.
APF is constantly Introducing New Products following customer interests. Product
Varieties Now Reached to 92 and by the End of 2007/8 Fiscal Period it will Reach
134.
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Considerable changes have been observed through promotion efforts on image
reengineering & product introduction to wholesalers and pharmacies, Drug Stores
and RDVs. Promotion Effort will continue targeting physicians in line with DACA
rules.
The Factory is now implementing intensive market penetration with
affordable
prices. The distrubution of products is done through APF distribution channels
in five regions like Addis Ababa,Hawassa,Mekelle,DireDawa and BahirDar and with
some domostics agents and wholesallers.APF also suplies high qualities of
products to Government and non-Government institutes.
The target is to attain distinctive competence of the local
pharmaceutical market in the short future through import substitution, variety &
availability.
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